An old school gamer and cuber trying new stuff and explaining old stuff. Cooking sneaks in from time to time.
Tuesday, October 21, 2008
Shrinkage on the Beverage Aisle
What does Pepsi do when they have a bad quarter? They start shrinking their package sizes! I was at the local Wal-Mart for some must-get items, and figured I would pick up some caffeine for the week while I was there. No Mountain Lightning, so I figure the real thing must be on sale. When I look at Pepsi's portion of the shelf space where the 12-packs would be, there were 8-packs. In place of the 24-packs? 18-packs. That way, they don't have to move the price point as far, and they ship a smaller amount of product. Since most people aren't bringing a slide rule to the store, they don't know if the new package size is a good deal compared to before or not! Additionally, Wal-Mart typically doesn't offer particularly good prices on name brand soda on a daily basis since they're pushing the house brand most of the time. Every once in a while, they'll put something on sale, but it's usually the 24-packs of Dew or Pepsi. Luckily, that was the case. I also noticed that several people had put their 18-packs back on the float that the sale-price 24-packs were on.
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