Tuesday, October 21, 2008
Shrinkage on the Beverage Aisle
What does Pepsi do when they have a bad quarter? They start shrinking their package sizes! I was at the local Wal-Mart for some must-get items, and figured I would pick up some caffeine for the week while I was there. No Mountain Lightning, so I figure the real thing must be on sale. When I look at Pepsi's portion of the shelf space where the 12-packs would be, there were 8-packs. In place of the 24-packs? 18-packs. That way, they don't have to move the price point as far, and they ship a smaller amount of product. Since most people aren't bringing a slide rule to the store, they don't know if the new package size is a good deal compared to before or not! Additionally, Wal-Mart typically doesn't offer particularly good prices on name brand soda on a daily basis since they're pushing the house brand most of the time. Every once in a while, they'll put something on sale, but it's usually the 24-packs of Dew or Pepsi. Luckily, that was the case. I also noticed that several people had put their 18-packs back on the float that the sale-price 24-packs were on.